WET IT
Wet hair thoroughly – queens don't do anything halfway

APPLY IT
Apply and massage from roots to ends with authority

WORK IT
Work up that lather and let it cleanse

RINSE IT
Rinse and repeat – because ladies do it right the first time

FLEX IT
Follow with your royal hair care routine

REIGN SUPREME
LADIES FIRST said what needed to be said – start strong, finish stronger. This shampoo sets the tone for your entire wash day. No cutting corners, no playing second. Your curls deserve first-class treatment from the first step. Who's first? Ladies first. Always. 👑

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Cetrimonium Chloride, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Cocoyl Glutamate, Guar Hydroxypropyltrimonium Chloride, PEG-150 Distearate, Hydroxypropyltrimonium Honey, Mel (Honey, Miel), Panthenol, Sodium Hyaluronate, Keratin Amino Acids, Silk Amino Acids, Ascorbic Acid, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Lactic Acid, Ethylhexylglycerin, Propylene Glycol, Citric Acid, Sodium Hydroxide.