I've been a licensed cosmetologist since high school. 27-years in the game, I’m a certified O.G. I've worked internationally with thousands of women of all hair textures, opened 2 salons, and racked up hella receipts styling more curls on my worst day than the average "influencer" touches in a year. 

Haircare is not a hobby for me. I AM ABOUT THIS LIFE. 

The Doux is an award-winning brand of super-fresh, texture-focused solutions inspired by my life as a stylist and my love for The Culture. Merging old-school flava with new-school science, I’ve developed a range of simple, multi-functional formulas designed to put an end to the complicated regimens and conflicting information that are shattering your confidence. At the Doux, we keep it sucka-free by ignoring the yip-yap and fake ingredient hype. Instead, we show & prove by Douxing the work & taking you back to the basics.

When you rock with us, you can be confident that every single product has been tested in my salon on real people with hair like yours. Our professional-quality formulas are rooted in real facts, verifiable science, decades of hands-on experience, and a whole lot of common sense. Our non-toxic, cruelty-free fragrances bring all the feels, transporting you back to some of your dopest memories.

I believe that your hair, no matter what letter/number you choose to identify, is perfect. I'm not here to fix you. I'm here to tell you the truth about what's really going on with your hair and to educate, equip & inspire you to love it unconditionally.

Your hair is too beautiful to go for the okey-doke. You run this.

DOUX YOU.

- Maya Smith, CEO

The real Brown Sugar. High school sweethearts, we fell in love over hip hop in '95. A Tribe Called Quest. OutKast. Goodie Mob. Bone Thugs & Harmony. Meth & Mary. Like sweet morning Doux... IYKYK.

We're now the married parents of 5 boys, and serial entrepreneurs who launched The Doux while living in Germany when Brian was in the US Air Force. Together, we are co-founders of OUIDOUX, the creative "brand-storm" behind The Doux. OUIDOUX has launched 2 globally-recognized textured hair salons and the multi-award-winning haircare brand, The Doux.

The Doux is a FAMILY BUSINESS. Black & Veteran-owned and operated. So, yeah, this company is really run by us. As we grow, the goal is to nurture and support Black creatives that share our experience in the journey of love & entrepreneurship. For us, teamwork is not just what makes the dream work. Teamwork IS THE DREAM.

M + B

@OUIDOUX