MEET THE DYNAMIC DOUX-O
Brian & Maya Smith, Co-Founders at The Doux
MEET THE DYNAMIC DOUX-O
BRIAN & MAYA SMITH,
CO-FOUNDERS OF THE DOUX
The power couple rewriting the rules of textured hair care.
From '95 hip hop love stories to building beauty empires—meet the power couple making teamwork the dream.
The real Brown Sugar story. High school sweethearts who fell in love over '95 hip hop—Tribe, OutKast, Meth & Mary. Like sweet morning Doux... IYKYK.
Now married with five boys, we launched The Doux from a US Air Force base in Germany and never looked back. As co-founders of OUIDOUX, we've built two globally-recognized salons and the multi-award-winning hair care brand that's changing the game.
Black-owned. Veteran-owned. Family-operated. No corporate strings—just us building an empire while nurturing the next generation of Black creatives.
For us, teamwork isn't what makes the dream work. Teamwork IS the dream.
M + B
Co-Founders, The Doux
THE MASTERMIND BEHIND THE MOVEMENT
Founder, Formulator & Chief Vibe Officer
Licensed cosmetologist with 28 years of making textured hair flourish. CEO, creative director, and mama of five who proves you can build an empire without losing your edge.
The résumé: Award-winning entrepreneur who designs every loud, unapologetic package you see. Music industry DNA (yes, those Brothers Johnson and Emotions are family). Featured in Forbes, Essence, and every major beauty pub that matters.
The reality: Still in the salon blessing silk presses. Still dropping gems on the 'gram. Still creating sucka-free formulas that work on ALL textures—from tight coils to loose waves. Still keeping it 100% Black-owned and operated.
Her superpower? Turning "what textured hair needs" into products that actually deliver. No cap. No compromise. Just salon-quality results that don't require a trust fund.
She's not just making products. She's making Black History erry'day—one silk press, one wash day, one "aaaayyyyeeeee!" at a time.
Building empires. Raising kings. Douxing the most.
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