Sometimes the most powerful creative moments happen when we return to our roots. For Maya Smith, CEO and co-founder of The Doux, creating the brand's official score meant going home—not just to Los Angeles, but to the musical heritage that runs through her veins.

More Than a Jingle: A Musical Homecoming

What began as a simple idea for a brand jingle transformed into something far more profound. In a sun-soaked LA studio, three generations of musical excellence converged to create "Doux You, The Score"—a sonic embodiment of everything The Doux represents: authenticity, legacy, and the courage to express your true self.

A Studio Session Written in the Stars

Maya didn't have to look far for collaborators. She turned to family—because when your bloodline includes members of The Emotions, The Brothers Johnson, and Grammy-nominated artists, why would you look anywhere else?

Leading the charge was Wyann Vaughn, Maya's cousin and a powerhouse in her own right. A Grammy-nominated songwriter, vocalist, and producer who's worked with industry titans from Dr. Dre to Kendrick Lamar, Wyann brought both familial warmth and professional precision to the project. As Maya's coach and creative partner, she helped shape the sultry, intentional sound they envisioned.

The Voice That Shaped a Voice

The session reached legendary status when Wanda Vaughn entered the studio. As a member of The Emotions—the architects of that iconic three-part harmony we all know from "Best of My Love"—Wanda represents more than musical excellence. For Maya, she's the fairy godmother who taught a self-conscious young girl with a deep voice how to find her power.

Watching Wanda work is witnessing mastery in action. While Maya and Wyann had spent days perfecting their parts, Wanda stepped in and delivered magic in just three takes—a reminder that true artistry transcends time and effort.

Born in the Studio, Destined for Greatness

This collaboration runs deeper than a recording session. Maya and Wyann literally grew up in studios, their fathers bandmates in the legendary funk group The Brothers Johnson. Music isn't just what they do—it's who they are. Every note recorded for The Doux score carries this generational gift forward.

With Amber Navran of Moonchild producing the track and engineer Boomer keeping everything in perfect harmony, the team created something that transcends traditional brand music. This is soul music with purpose, a score that tells a story.

The Sound of Self-Expression

Creating "Doux You, The Score" became a masterclass in creative trust and familial bonds. Under Wyann's thoughtful guidance and Wanda's sage wisdom, Maya found herself not just recording a brand anthem, but reconnecting with the very essence of what makes The Doux special: the permission to be yourself, fully and unapologetically.

The soft, sultry final product—crafted through coaching, collaboration, and genuine love—stands as more than a score. It's a testament to what happens when you trust your voice, honor your heritage, and create with intention.

Doux What You Doux: A Musical Manifesto

As The Doux prepares to share this score with the world, it represents everything the brand stands for. Just as Maya learned to embrace her unique voice under Wanda's tutelage, The Doux encourages everyone to find their own rhythm, trust their journey, and doux what they love.

This isn't just the sound of a hair care brand. It's the sound of legacy meeting innovation, of family bonds creating business magic, and of three extraordinary women showing us what it means to truly Doux What You Doux.

Experience the magic yourself. Watch the full behind-the-scenes documentary and let us know: What does "Doux What You Doux" mean to you?

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