BELIEVE THE HYPE

THE DOUX AS SEEN IN THE PRESS

The Best Mousse for Curly Hair for Effortless Definition and Shine

17 Black-Owned and -Founded Hair-Care Brands That Will Elevate Your Routine

The Doux Founder, Maya Smith was named one of Inc's 2025 #FemaleFounders500, celebrating the most creative and inspiring female leaders in America

The husband-and-wife behind The Doux is making haircare a major part of the come-up for the long run!

The Doux Joins MC Lyte's "1 of 1" Tour as Official Beauty Sponsor

"Yes, you can repair dry, damaged hair and turn it into hydrated, luscious locks. You just need these products from Nécessaire, The Doux, and more."

With professional-quality formulas priced under $25, it's joining "old-school flavor with new-school science.

5 Black Beauty Founders You Need to be Following

How The Doux became an 8-figure textured hair-care brand

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