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808 Base Gel 12oz
808 Base Gel 12oz
808 Base Gel 12oz
808 Base Gel 12oz
808 Base Gel 12oz
808 Base Gel 12oz
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808 Base Gel 12oz

$16.99 USD
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Drop the base and watch your curls go boom. 808 Base Gel lays down the foundation for every curl style in your rotation – from wash-and-gos to twist-outs. This medium-hold gel brings the bass line your curls need to stay defined and frizz-free all day.

Info Icon Hair-loving ingredients
Info Icon Salon-quality Results
Info Icon For All Curl Types
DOUX GANG APPROVED

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PAIRS WELL WITH
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MOUSSE DEF Texture Foam® 7 oz
$16.99

the breakdown

808 Base Gel is the beat drop your curls have been waiting for. Like its namesake bass drum that anchors every track, this gel creates the foundation that makes your whole style hit different.

The medium-hold formula strikes that perfect balance – strong enough to lock in your pattern but flexible enough to keep curls bouncy and touchable. While other gels leave you crunchy or flaky, 808 keeps it smooth with a formula that defines without the drama. It's built to be your first layer, creating a frizz-fighting base that other products can build on.

Use it solo for simple, defined curls or stack it under MOUSSE DEF for next-level volume and hold. Your wash-and-go just got more reliable, your twist-out more defined, and your TWA more popping. This is the gel that turns good curl days into great ones – because every masterpiece starts with a solid foundation.

Frizz trying to remix your style? Not happening.

Definition falling flat by midday? 808's got the stamina.

Your curls about to stay fresh from morning meeting to midnight.

Honey: Keeps curls juicy from AM to PM

Slippery Elm: Slip master and frizz fighter

Marshmallow Root: Bounce and definition dealer

Clean Beauty: Pure ingredients, pure vibes

WET IT
Start with soaking wet hair (water is your friend)

APPLY IT
Apply in sections, letting curls clump naturally

ROCK IT
Rock it solo or layer MOUSSE DEF on top for extra hold

DIFFUSE IT
Diffuse until 100% dry for maximum bounce

FLUFF IT
Fluff from the roots and let them curls live

THE BASE
808 always goes first – it's the base, remember? No oils or creams before this gel. Let it do its job as the foundation, then build your style from there.

THE BEAT
808 BASE GEL is your curl session's opening track. It sets the tone, drops the base, and lets everything else build on top. Your curls about to hit so hard, people will ask what's your secret. Tell 'em it's all about that base.

Aloe Barbadensis Leaf Juice Powder, Water (Aqua), Cetearyl Alcohol, Behentrimonium Methosulphate, C13-15 Alkane, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Butylene Glycol, Aminoethylaminopropyl Dimethicone, Polyquaternium-37, PPG-1 Trideceth-6, Propylene Glycol Dicaprylate/Dicaprate, Stearalkonium Chloride, Aloe Vera Callus Extract (Stem Cell), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Ananas Sativus (Pineapple) Fruit Extract, Glycerin, Phenethyl Alcohol, Fragrance, Hydrolyzed Quinoa, Cereus Grandiflorus (Cactus) Flower Extract, Hydrolyzed Soy Protein, Tocopheryl Acetate, Caprylhydroxamic Acid, Arginine, Brassica Campestris/Aleurites Fordi Oil Copolymer, Aspergillus Ferment, Disodium EDTA, Lactic Acid, Alanine , Aspartic Acid , Glutamic Acid, Histidine, Isoleucine, Leucine, Lysine, Phenylalanine, Proline, Serine, Threonine, Tyrosine, Valine

〰100% SUCKA FREE〰LICENSED TO ILL〰STYLIST CREATED〰SALON TESTED
THE OG LINEUP

THE OG LINEUP

A1s Since Day 1s
Nine products. One vision. Infinite possibilities. This is the core collection that proved textured hair care could be professional AND have personality. Named after 90s hip-hop classics, formulated for real results. These aren't trends – they're the tried-and-true essentials that keep your hair game solid, no matter what.

Living Legends
What began as the core collection has become a complete hair care universe. The Classics keep that original sucka-free spirit while expanding with modern innovations – Chief Rocka bringing xtreme moisture, Bananas delivering Fort Knox hold, Bonita transforming textures. Past, present, and future living in perfect harmony.

〰100% SUCKA FREE〰LICENSED TO ILL〰STYLIST CREATED〰SALON TESTED