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PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo
PRESS REWIND Curl Retention Shampoo

PRESS REWIND Curl Retention Shampoo

$17.99 USD
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PRESS REWIND Curl Retention Shampoo lets you play both sides. PRESS REWIND keeps your curl pattern on file while you switch up your style, using DOUX-plex™ bonding technology to ensure your coils bounce back when you're ready. Straight today, curly tomorrow – your hair, your rules.

Info Icon Hair-loving ingredients
Info Icon Salon-quality Results
Info Icon DOUX-plex™ technology
DOUX GANG APPROVED

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PAIRS WELL WITH
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FAST FORWARD Heat Prep Conditioner

 $17.99

the details

PRESS REWIND Curl Retention Shampoo is playing chess while other shampoos play checkers. This isn't just about getting clean – it's about strategic curl preservation. The DOUX-plex™ bonding technology works like a memory foam for your curl pattern, letting you press pause on your texture without pressing delete.

While it's washing away the week, it's also strengthening your strands and injecting moisture deep into the cortex.

The result? Hair that can take the heat of a silk press on Monday and snap back to a bomb wash-and-go by Friday. No more choosing sides between Team Natural and Team Straight – this shampoo wrote the peace treaty.

It detangles like a dream, smooths without stripping, and leaves your hair so soft and silky that whether you're reaching for the diffuser or the flat iron, you're starting from a place of strength.

Frizz? Can't find you.

Heat damage? Not on this watch.

Versatility? That's the new wave.

  • Aloe Stem Cell: The repair crew for heat-stressed strands
  • Pataua Oil: Silk press prep in a bottle
  • Cactus: Detangling magic, no cap
  • DOUX-plex™: Your curl pattern's insurance policy
  • Clean Formula: All benefits, no BS

DRENCH IT
Drench your hair with warm water until it's soaking
Apply generously – work it through from roots to ends like you mean it

WAIT...
Let it marinate for 2-3 minutes (this is where the magic happens)

RINSE IT
Rinse and repeat – yes, really, the second round hits different

CONDITION IT
Chase with FAST FORWARD conditioner to complete the protection

Pro tip: Works best on hair that's free from heavy waxes or oil-based products

DOUX IT
Make PRESS REWIND your style-switching essential. Going from twist-out to silk press? Start here. Coming back from straight to curly? This brings your pattern back online. It's the ultimate style insurance – because commitment issues with your hair texture shouldn't mean damage. Your curls will thank you when they make their comeback tour.

Aloe Barbadensis Leaf Juice Powder, Sodium C14-16 Olefin Sulfonate, Water (Aqua), Cocamidopropyl Betaine, Cetrimonium Chloride, PPG-3 Benzyl Ether Myristate, Quaternium-91, Guar Hydroxypropyltrimonium Chloride, C13-15 Alkane,Aspergillus Ferment, Aloe Vera Callus Extract (Stem Cell), Ananas Sativus (Pineapple) Fruit Extract, Hydrolyzed Soy Protein, Glycerin, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Phenethyl Alcohol, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Sodium Cocoyl Amino Acids, Cereus Grandiflorus (Cactus) Flower Extract, Fragrance, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol,Arginine, Caprylhydroxamic Acid, Brassica Campestris/Aleurites Fordi Oil Copolymer, Lactic Acid, Oenocarpus Bataua Fruit Oil, Sodium Hydroxide,Tocopheryl Acetate.

ABOUT PRESS PLAY

ABOUT PRESS PLAY

Created by a licensed cosmetologist, the Press Play Thermal Styling System was developed in southern humidity to withstand the most humid areas. Each product is formulated to play together and be your secret weapon for styling, protecting, and turning heads—from straight to curly and back again.

Our Revolutionary Bond-Stabilizing Complex. It is formulated with a proprietary blend of ingredients and infused in the Press Play Thermal Styling System to help strengthen and repair bonds.

〰100% SUCKA FREE〰LICENSED TO ILL〰STYLIST CREATED〰SALON TESTED

The PRESS PLAY Playbook

Step-by-step tutorials for Press Play perfection

LEARN MORE
〰100% SUCKA FREE〰LICENSED TO ILL〰STYLIST CREATED〰SALON TESTED