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the breakdown

This firm-hold styling gel delivers long-lasting curl definition and frizz control with serious shine. Designed to withstand heat and humidity, BLOCK PARTY locks your style in place without crunch, flakes, or buildup.

The Block Party Collection is a salon-grade styling system engineered for textured hair in humid climates. This performance-driven line fights frizz, minimizes shrinkage, and extends the life of your style - whether it’s a wash-and-go, twist-out, or sleek finish. Each formula delivers firm hold, high shine, and fast drying time, blending professional results with everyday ease.

  • Defines curls & coils 
  • Resists humidity 
  • High shine, zero crunch 
  • Great for wash-and-gos, twist-outs, and sleek styles 

For best results, apply product to clean, wet hair that is free of oil and leave-in conditioner. Apply in small sections. Smooth Gel from roots to ends, and then rake through with fingers to encourage curl clumping. Do not scrunch. Allow hair to dry completely under a hooded dryer or diffuse until 100% dry. Avoid touching hair while drying to maintain definition and prevent frizz.

Water (Aqua), Glycerin, PVP, PEG-12 Dimethicone, Polysorbae 20 Maltodextrin/VP Copolymer, Acrylates/C10-30, Alkyl Acrylate Crosspolymer, Sodium PCA, Tetrasodium EDTA, Aminomethyl Propanol, Ethylhexylglycerin, Phenoxyethanol, Fragrance (Parfum) Synthetic Fluorphlogopite, Citrus Aurantium Peel Oil, Limonene Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes CI 7891

Your hair's new defense system. Block Party brings salon-level performance to humid climates and textured hair that refuses to quit. These formulas fight frizz on contact, minimize shrinkage, and make your styles last days longer than they should. Firm hold with high shine. Fast-drying, no crunch, zero excuses. Whether it's wash-and-gos, twist-outs, or sleek finishes – Block Party keeps it locked.

SPIN THE BLOCK

Watch our styling tutorials and learn how to get the most out of your routine

SPIN THE BLOCK

Watch our styling tutorials and learn how to get the most out of your routine